Quantifying the Value of Social Media Engagement in B2B Marketing
Engagement in B2B Marketing. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. B2B marketers: “Show us where the money went...
View ArticleB2B Blogging Trends in 2011
1 Tony Karrer and Tom PickB2B Blogging Trends in 2011 Copyright 2011 - Aggregage Authors: Tony Karrer and Tom Pick Brought to you by B2B Blogging Trends in 2011 Blog 2 Tony Karrer and Tom PickB2B...
View ArticleIf My Suitcase Could Talk
Frequently I learn something too, so there’s certainly the ROI of over-sharing right there. 23 , 5-6 pm, Expert Express on building B2B communities using the 7C Social PR Framework. Now I’m in...
View ArticleTop 4 Blogging Mistakes that Make you Look Like a (Novice) in the Eyes of...
recent research by Content Marketing Institute proved that 83% of B2B marketers use email newsletters for content marketing. B2B marketers that use blogs receive 67% more leads than those that do...
View ArticleAgile Marketing in B2B
And did I forget to say it can produce stupendous ROI results? It can produce stupendous ROI results! I’m proud to say my latest efforts in this area on behalf of PwC have been recognized by ITSMA with...
View ArticleThe Human Side Of B2B Social Network For Business
With the increasing competition in the market, successful social media campaigns have become a powerful tool as it gives companies quality leads and produce higher ROI. Yet many of the B2B companies...
View ArticleThe Future of Social Media (And How to Prepare For It): The State of Social...
Measurement and ROI continue to present problems for a large percentage of marketers, too, with 42% of our respondents listing it as a challenge they’re facing. The majority of respondents are B2B or...
View ArticleThe Human Side Of B2B Social Network For Business
With the increasing competition in the market, successful social media campaigns have become a powerful tool as it gives companies quality leads and produce higher ROI. Yet many of the B2B companies...
View ArticleYour Social Media Manager Resume Better Have This
With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that...
View Article37 Free Marketing and Social Media Classes to Elevate Your Skills Today
PPC for lead generation and B2B. PPC for lead generation and B2B. But marketers and business owners have seen the direct benefits of mastering the various Google advertising platforms in terms of...
View ArticleIt Starts with People: Lessons from Social Media Personalities for Brands
What to Do About It: It’s not enough to start a blog and applaud yourself for receiving a certain number of visitors each week: you need to understand the ROI of those visits. Check out predictions...
View Article2017 Digital Marketing Trends: The Questions We Didn’t Get to Edition
How Can We Best Measure Our ROI on Instagram? Set goals around these, too, like number of viewers and comments, so you can measure your ROI on a regular basis. Influencer marketing content delivers 11X...
View Article2017 Content Marketing Editorial Calendar Template and Tutorial
70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use...
View ArticleThe 10 Best Social Media Roundup Blogs of 2016
” Recent roundups have listed resources on social media influencers, Instagram live video, and social media ROI. 8. fake news on Facebook, Twitter customer service), but also features posts that...
View ArticleResearch Reveals 7 Keys to Lead Generation Success
For B2B lead generation, these are some of the more common power terms: Essential. Secrets for Measuring Training Program ROI with People Analytics. We’ve recently concluded a significant research...
View ArticleSocial Media Success Requires a Marriage, Not a One Night Stand
They give up because they don’t have the ROI they made up in their mind they should have by now. As humans, instant gratification is in our DNA. We live in a society that is built on instant...
View ArticleAre You Seizing the Power of Social Media Attribution?
Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social...
View ArticleWhat Is Influencer Marketing?
” There are several ways you can determine the conversion rate and measure the ROI of your influencer marketing campaign. Examples of Solid B2B Influencer Marketing Campaigns. The partnership between...
View ArticleMaking Social Media An ROI Positive Channel For B2B Businesses
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet,...
View ArticleThe 29 Best Social Media Monitoring Tools
Social media monitoring is vital for virtually every B2B or B2C brand. 58% Sample review: “One of the downfalls of Instagram for brands is the lack of analytics and ROI of posts. 58% of consumers...
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