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11 Steps and Goals to Lead Nurturing Done Right

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. And 75% of marketers use data on lead generation from their periodic reports to...

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11 Marketing Dashboards That Make You Think

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right...

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